When discussing with Lucy the possible options of how to portray our ident we both liked the idea of paper cuttings or a typewriter. I collected the relevant letters out of existing newspapers and it looked similar to the image below. However, we both agreed that this style didn't quite fit the genre we were aiming for and wouldn't work well with the accompanying music.
We also disregarded the concept of having typewriting letters because although achievable (see below) again it didn't symbolise the brand identity or style of our production company.
So I decided to create my own template of our ident on Paint. I thought that bold lettering would reflect the genre of horror that we were aiming for. Also, by using solely black and white tones and contrasting between the two this would capture the audiences attention.
It then occured to me that at the end of the ident we could include the recording of a broken camera effect (see below) as this could be our recognisable statement before each film. However, when I had created the broken camera effect, by simply filming a TV screen with no signal, I realised that this would fit best as the end scene in our film to leave it on cliffhanger and Lucy agreed.
The images beneath explain how I created the ident and credits of the film.






























